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Who is John Pabon?
John Pabon is an author, consultant, and speaker helping businesses cut through sustainability spin and eliminate greenwashing. With over 20 years of global experience, he empowers organisations to build real impact strategies, not just PR campaigns.
Between shifting regulations, increasing reporting demands, stakeholder fatigue, and the growing risk of greenwashing, it’s easy for organisations to feel overwhelmed.
That’s where I come in.
With two decades of global experience in ESG strategy, governance, materiality, and communications, I help companies cut through the noise and build credibility. After leaving my role at the United Nations, I travelled the world studying the impacts of sustainability first-hand in factories, on fields, and at Fortune 500s. That’s given me a very unique perspective on what it takes to make a positive impact.
My global career has taken me from Los Angeles to New York, Shanghai to Seoul to Melbourne, advising everyone from multinational companies to government bodies, startups to NGOs. Clients and partners include the United Nations, McKinsey, Nielsen, BSR, and many more.
I share my message through books, consulting to businesses, and keynote speaking to audiences around the world. My mission is to move sustainability from theory to practical strategies that help people and businesses confidentially make real impact.
Working With the Best Clients and Partners
"John...is just an exceptional communicator in a subject matter that can, to many, seem complex."
"I thought I was going nuts. After hearing you speak, though, I knew I wasn’t alone in my thinking about our shared future. Thank you."
"Nobody approaches the subject of China quite like John. Not only does he break down a complicated subject, but makes a foreign land relatable."